Deco supports creativity and believes in smart design. It selects the best projects and realizes them respecting its own values.
Brian Sironi was born in Seregno, Italy in 1977. He graduated from Politecnico di Milano with a degree in Industrial Design and then began collaborating with architects, designers and professional artisans in the design industry, such as carpenters, blacksmiths, wood carvers and upholsterers.
Trained in the heart of Brianza, his background is both practical and academic with a strong connection to local territory, an integral element featured in his cosmopolitan Italian designs. In 2007, Brian continued his training in the United States and upon his return to Italy, established his own firm, Studio Brian Sironi. In his work, he focuses on the connection between object and user, shape and function, while aiming for form at its purest. His purpose is to improve people's daily life, even in few details, or in single gestures, on a small scale, adding something extraordinary and unexpected in every object.
In 2010 he is selected for the exhibition "The New Italian Design Reloaded" at Triennale di Milano museum and at Santralistanbul museum in Istanbul. His most important project is Elica lamp manufactured by Martinelli Luce, awarded with the special prize of jury "Design dello Stupore" in Young & Design contest (2009). He receives other prestigious awards: IF Product Design Gold (2010) Good Design Award (2011), Red Dot Design Award (2011). Thanks to Elica lamp at age 33 he is awarded with ADI Compasso d'Oro Award.
Deco is an evolving company that has really clear ideas about its market positioning and about the distinctive peculiarities of its products, a characteristic so hard to find in an "X" sofa company. The idea of taking part to a start-up project with other young designer friends seemed to me interesting at once for the sharing of everybody's experiences, working closely with a young enterpreneur that wants to build pieces of furniture with passion in a historical context where few people show his unconditional courage.